Calvin Klein Watches
Calvin Klein established his self-named company in 1968, in New York City. Initially, all Klein owned was a small coat shop in New York City’s York Hotel, and over the past forty years, he has built his empire into one of the most popular and well-known fashion labels across the globe. Calvin Klein produces men and women’s clothes, perfume, jewellery, eyewear, underwear, shoes, accessories, and of course, watches.
Since 2002, Calvin Klein has been owned and marketed by parent company Philips-Van Heusen Corporation, of whom bought out the company for roughly $400 million (not bad considering Klein started out with only $10,000). The company also owns jeans companies; Lee and Wrangler.
In 1997, Calvin Klein struck up a partnership with Swiss watchmakers Swatch, and together they moved to make a line of watches. However, Calvin Klein’s watches were not designed to simply tell the user the time, instead they were about being fashionable and making a statement. The watches were designed to be sleek, and look fantastic on the wrist of whoever wore it; similar to the clothes that Klein had been selling since the 1960’s.
Furthermore, in 2004, Calvin Klein and Swatch changed their watches completely, by not just making the watches fashion statements but making them into sexy pieces of jewellery, incredibly similar to the jewel-studded bangles that had become increasingly popular and trendy at the time.
Today, Calvin Klein watches are about being sexy, curvy and yet simple. Moreover, with prices ranging from £60 to nearly £200, the watches are accessible to a wide demographic of fashion followers, from those on a tight budget, to the fashionistas with a little more cash to splash.